We just got back from a week long promotional products expo sponsored by PPAI (Promotional Products Association International) in Las Vegas. I know they say “what happens in Vegas stays in Vegas”, but I can’t wait to share what I learned there with everyone. My number one take away is Promotional Products Work! Whether it be writing instruments, drinkware, electronics or apparel, Promotional Products are getting you noticed.
Promotional products are an excellent way to increase and keep your brand on the top of mind of your consumers. 7 out of 10 consumers remembered receiving at least one promotional product within the last 12 months. 88% of those who recalled receiving a promotional product, remembered the company or person who gifted it to them, what the actual product was, and how they felt when they received it. The most common gifted items are apparel, writing instruments and drinkware. Do you remember what your last promotional product gift was and who gave it to you? More importantly, do you remember how you felt when you received that gift?